Spanish Jamón is a product that is consumed all year round, but there are seasons when its consumption increases. In Spain, for example, the peak season for ham consumption is during the Christmas holidays, especially Christmas Eve and New Year’s Eve dinner.
Other times when ham consumption increases are Easter and summer, as these are holiday periods when there are usually more gatherings and outdoor meals.
However, in general, jamón is consumed regularly throughout the year, both at home and in restaurants and bars. It is a highly valued product in Spanish gastronomy and forms part of its culinary culture, which is why it is common to find it in most catering establishments.