Brekkies y Enrique Tomás se unen para crear una receta irresistible

Brekkies and Enrique Tomás join forces to create an irresistible recipe

Enrique Tomás x Brekkies – First co-branding in pet food

Barcelona, May 4, 2026 — Dogs have become true members of the family, and increasing attention is being paid to their well-being and, consequently, their diet. Demand is growing for more balanced, higher-quality options, as well as an interest in incorporating enjoyable experiences into their daily lives.

Brekkies, the expert dog and cat food brand by Affinity Petcare, and Enrique Tomás, the leading brand in high-quality ham, have joined forces to launch a new ham-flavored recipe for dogs. This marks the first-ever co-branding initiative in the pet food sector in Spain.

Inspired by one of the most iconic flavors in Spanish gastronomy, the new recipe incorporates cured ham from Enrique Tomás to turn daily feeding into a true explosion of flavor, tailored to the nutritional needs of dogs.

A complete, balanced, and artificial-free recipe

Selected ingredients

Animal proteins featuring Enrique Tomás cured ham, carefully selected vegetables, and grains for a complete diet.

Steam-cooked

The steam-cooking process better preserves the flavor and nutritional properties of all the ingredients.

No artificial colors or preservatives

Key nutrients including proteins, fatty acids, and vitamins A, D, and E for overall well-being, vitality, and healthy digestion.

"For us, entering the pet food market is a consistent way of understanding our product. At Enrique Tomás, we work with the goal of making the most out of every single piece of ham, bringing value to all its parts. This collaboration allows us to transform what is not intended for human consumption into a useful solution aligned with sustainability and efficiency criteria. It is a natural extension of our commitment to the product and to a responsible management of resources."

Albert Tomás, CEO of Enrique Tomás

The collaboration between both brands stems from a shared vision: the importance of the product, flavor, and experience. Because caring also means choosing well.

"In our category, flavor is the main driver for purchase. That is why at Affinity we are constantly working on new recipes to keep enhancing it. On this occasion, we are collaborating with Enrique Tomás—a brand that shares our commitment to flavor and quality—to launch the first pet food co-branding in Spain."

Alexandra Rintelen, Marketing Director at Affinity Spain